We help improve our society
Success extends beyond patient and customer. We fundamentally believe in sustainability and in having a positive impact on our planet.
Children’s Cancer North
Children's Cancer North stands as a beacon of hope and support for children battling cancer, driven by Heather and Chris Peacock.
Children’s cancer north’s mission is to make life better for children with cancer by Investing in revolutionary research, supporting children and families and raising awareness of the cause.
The Peacock Group are proud to support this great cause.
Charity
We partner with charities that highlight our ethical priorities, working closely with them to spread their message and raise funds. Peacock's corporate social responsibility (CSR) team regularly meets with partners to better understand their needs and ensure they receive adequate support from us.
Our charitability goes beyond funds, with many of our colleagues donating their time and skills to our partners' cause.
Innovative social projects
In partnership with South Shields Surf School and other local organisations Peacocks innovations team have collaborated to bring adaptive surfing to those with additional needs - To enhance lives, bring joy and give opportunity to all.
Locally focused
We always strive to support our local community in every aspect of our company life.
From local recruitment, throughout product sourcing, manufacturing and supporting charity endeavours.
Our commitment to have a positive impact on both people and the local environment is unwavering.
Community
We value our origins deeply, keeping active ties with our roots in the community and engaging regularly with it to keep these connections strong. We periodically review our activities to strive for the implementation of truly meaningful differences, offering support beyond monetary contributions, extending to events, activities and community care.
Employees
We live and breathe by our values and believe that employee wellbeing starts at home. Because our employees are such an important part of what we do, we want to make sure they’re happy and healthy.
We want them to believe in our brand and do right by them. We look after their wellbeing, encourage them to develop and develop a culture that we all want to be a part of.
HumbleBee
As part of our corporate social responsibility initiatives, we proudly sponsor HumbleBee. This initiative reflects our commitment to environmental conservation and we're dedicated to monitoring its growth and impact.
Environment
Preserving our planet is paramount to us and we're dedicated to playing our part in its conservation. Our commitment revolves around minimising our carbon footprint and we constantly explore new avenues to further this endeavour. Our focus lies in decarbonising our operations and preparing for the effects of climate change. This involves establishing precise targets and implementing pragmatic strategies that yield tangible outcomes.
Wasteland has transformational makeover thanks to social value commitment
Staff at Peacocks Medical Group turned out in force to volunteer their time to revitalise wasteland at Blyth Community Gardens.
The eleven-strong team responded to a call-to-action for a collective community effort to transform long-neglected wasteland into a space for local people to enjoy.
More specifically, it will be earmarked for allotment holders, wheelchair and mobility-scooter users, those living with dementia or Parkinson’s, disabled adults, armed forces veterans and people experiencing loneliness or social isolation.
Due to open in Spring 2027, the space will include wide, accessible paths, raised beds, sensory and pollinator planting, an orchard, greenhouse/polytunnel, sheltered seating and an accessible social area.
The initiative to transform the former wasteland is being led by David Darbyshire, secretary of Newsham and New Delaval allotment and garden association, Bill McFadzean, its chair and Faye Young, treasurer, volunteer Dean Fuller along with allotment holders, residents and local businesses.
Newcastle-based, Peacocks Medical Group, has its roots deep in the North East and is renowned for keeping active ties with the communities in which many of its 200 staff and a vast number of patients whose physical mobility have been transformed by the company’s medial appliances and devices, live.
Founded in 1903, it supplies the NHS and private hospitals, clinics and surgeries with specialist, tailored surgical and medical equipment, with its expert Orthotists treating multiple orthopaedic conditions such as neuropathy, diabetes, hypermobility, cerebral palsy, spina bifida, pain management, elderly care and paediatrics.
Staff who came forward to support the community initiative were Craig Patterson, associate director finance, Charlie Richardson, Daniel Walker and Danny Lawlor, manufacturing apprentices, Tanesha Raad, finance apprentice, Chris Fairs, head of HR, Lyndon Reeks, associate director commercial partnerships, Rachel Seller, clinical commercial and HR director, Andrew Frame, clinical lead, North of Tyne (Orthotist), Scott McNab – Northumbrian Trust Lead (Orthotist) and Kris Job, head of order management & improvement.
The team got to work sifting soil, planting and general site improvement, such as barrowing stone and soil, edging, tidying and clearing working areas.
The company has also donated £500 which will be used to buy tools.
Rachel Seller, clinical commercial and HR director at Peacocks Medical Group, said: “We look to partner with charities that reflect our values and culture, working closely with them to improve their impact on local communities and the environment.
“Beatrice Community Gardens really stood out to us as it’s such an inclusive project, one which will enhance the local community, providing comfort and wellbeing to all who take advantage of the space.
“Our culture is one of care to our customers, patients and work colleagues. It is the foundation for our success and sets us apart as a business. Our culture governs how we operate and guides our approach to corporate responsibility and social value.
“This is evidenced by our long-standing relationship with Children’s Cancer North. A charity which was established by our chair, Chris Peacock and we have also, over many years, supported a vast array of grassroots causes and local initiatives such as our partnership with South Shields Surf School, which offers adaptive surfing for those with additional needs.
“We thoroughly enjoyed our day at the community gardens, it is inspiring to see the result of the efforts of all who took part and we are sure the space will be enjoyed by generations to come.”
David Darbyshire, secretary of Newsham and New Delaval allotment and garden association, said: “We have been overwhelmed by the support. A wide range of companies, organisations and community groups are involved, supporting, advising or scheduled to take part in the Beatrice Community Garden project.
“The idea started in August when Newsham and New Delaval Allotment and Garden Association held their annual potato competition in a car park, which looked lovely and was full of activities and gazebos for young people. This is just across the road from the wasteland and that was when the idea came to my mind that we needed to transform the space.
“It was a big ask. We are so thankful to the team at Peacocks who gave up their time to help us. It really raises your spirits to see the outpouring of care and to know that there are organisations who can help.
“The community gardens will be in use from April 2027 but it’s only fitting that our official opening will coincide with the annual potato race in the August. It will be a real wow moment to see our vision come to life for the enjoyment of everyone in the area.”
Photo caption: Colleagues at Peacocks Medical Group volunteering at Beatrice Community Gardens
Media enquiry: Issued to the press by Sarah O’Mahoney, Bradley O’Mahoney